History
In its early stages of development, television included only those devices employing a combination of optical, mechanical and electronic technologies to capture, transmit and display a visual image. By the late 1920s, however, those employing only optical and electronic technologies were being explored. All modern television systems rely on the latter, however the knowledge gained from the work on mechanical-dependent systems was crucial in the development of fully electronic television. The first time images were transmitted electrically were via early mechanical fax machines, including the pantelegraph. The concept of electrically-powered transmission of television images in motion, was first sketched in 1878 as the telephonoscope, shortly after the invention of the telephone. At the time, it was imagined by early science fiction authors, that someday that light could be transmitted over wires, as sounds were. The idea of using scanning to transmit images was put to actual practical use in 1881 in the pantelegraph, through the use of a pendulum-based scanning mechanism. From this period forward, scanning in one form or another, has been used in nearly every image transmission technology to date, including television. This is the concept of "rasterization", the process of converting a visual image into a stream of electrical pulses. In 1884 Paul Gottlieb Nipkow, a 20-year old university student in Germany, patented the first electromechanical television system which employed a scanning disk, a spinning disk with a series of holes spiraling toward the center, for rasterization. The holes were spaced at equal angular intervals such that in a single rotation the disk would allow light to pass through each hole and onto a light-sensitive selenium sensor which produced the electrical pulses. As an image was focused on the rotating disk, each hole captured a horizontal "slice" of the whole image, in a scanning fashion. Nipkow's design would not be practical until advances in amplifier tube technology became available in 1907. Even then the device was only useful for transmitting still "halftone" images - represented by equally spaced dots of varying size - over telegraph or telephone lines. Later designs would use a rotating mirror-drum scanner to capture the image and a cathode ray tube (CRT) as a display device, but moving images were still not possible, due to the poor sensitivity of the selenium sensors. Scottish inventor John Logie Baird demonstrated the transmission of moving silhouette images in London in 1925, and of moving, monochromatic images in 1926. Baird's scanning disk produced an image of 30 lines resolution, barely enough to discern a human face, from a double spiral of lenses. In 1926, Hungarian engineer Kálmán Tihanyi invented the entirely electronic camera tube and entirely electronic display and the transmitting and receiving system. By 1927, Russian inventor Léon Theremin developed a mirror drum-based television system which used interlacing to achieve an image resolution of 100 lines. Also in 1927, Herbert E. Ives of Bell Labs transmitted moving images from a 50-aperture disk producing 16 frames per minute over a cable from Washington, DC to New York City, and via radio from Whippany, New Jersey. Ives used viewing screens as large as 24 by 30 inches (60 by 75 centimeters). His subjects included Secretary of Commerce Herbert Hoover. In 1928, Philo Farnsworth made the world's first working television system with electronic scanning of both the pickup and display devices, which he first demonstrated to news media on 1 September 1928, televising a motion picture film. In 1936, Kálmán Tihanyi described the principle of Plasma Television, the first flat panel.
Funding
Around the globe, broadcast television is financed by either government, advertising, licensing (a form of tax), subscription or any combination of these. To protect revenues, subscription TV channels are usually encrypted to ensure that only subscription payers receive the decryption codes to see the signal. Non-encrypted channels are known as Free to Air or FTA. Television's broad reach makes it a powerful and attractive medium for advertisers. Many television networks and stations sell blocks of broadcast time to advertisers ("sponsors") in order to fund their programming. Since inception in the U.S. in 1940, TV commercials have become one of the most effective, persuasive, and popular method of selling products of many sorts, especially consumer goods. U.S. advertising rates are determined primarily by Nielsen Ratings. The time of the day and popularity of the channel determine how much a television commercial can cost. For example, the highly popular American Idol can cost approximately $750,000 for a thirty second block of commercial time; while the same amount of time for the World Cup and the Super Bowl can cost several million dollars. In recent years, the paid program or infomercial has become common, usually in lengths of 30 minutes or one hour. Some drug companies and other businesses have even created "news" items for broadcast, known in the industry as video news releases, paying program directors to use them. Some TV programs also weave advertisements into their shows, a practice begun in film and known as product placement. For example, a character could be drinking a certain kind of soda, going to a particular chain restaurant, or driving a certain make of car. (This is sometimes very subtle, where shows have vehicles provided by manufacturers for low cost, rather than wrangling them.) Sometimes a specific brand or trade mark, or music from a certain artist or group, is used. (This excludes guest appearances by artists, who perform on the show.) The TV regulator oversees TV advertising in the United Kingdom. Its restrictions have applied since the early days of commercially funded TV. Despite this, an early TV mogul, Lew Grade, likened the broadcasting licence as a being a "licence to print money". Restrictions mean that the big three national commercial TV channels: ITV, Channel 4, and Five can show an average of only seven minutes of advertising per hour (eight minutes in the peak period). Other broadcasters must average no more than nine minutes (twelve in the peak). This means that many imported TV shows from the US have unnatural breaks where the UK company has edited out the breaks intended for US advertising. Advertisements must not be inserted in the course of certain specific proscribed types of programs which last less than half an hour in scheduled duration, this list includes any news or current affairs program, documentaries, and programs for children. Nor may advertisements be carried in a program designed and broadcast for reception in schools or in any religious service or other devotional program, or during a formal Royal ceremony or occasion. There also must be clear demarcations in time between the programs and the advertisements. The BBC, being strictly non-commercial is not allowed to show advertisements on television in the UK, although it has many advertising-funded channels abroad. The majority of its budget comes from TV licencing (see below) and the sale of content to other broadcasters.
Definition
Television (TV) is a widely used telecommunication medium for transmitting and receiving moving images, either monochromatic ("black and white") or color, usually accompanied by sound. "Television" may also refer specifically to a television set, television programming or television transmission. The word is derived from mixed Latin and Greek roots, meaning "far sight": Greek tele (τῆλε), far, and Latin visio, sight (from video, vis- to see, or to view in the first person). Commercially available since the late 1930s, the television set has become a common communications receiver in homes, businesses and institutions, particularly as a source of entertainment and news. Since the 1970s the availability of video cassettes, laserdiscs, DVDs and now Blu-ray discs, have resulted in the television set frequently being used for viewing recorded as well as broadcast material. A standard television set comprises multiple internal electronic circuits, including those for tuning and decoding broadcast signals. A display device which lacks a tuner is properly called a monitor, rather than a television. A television system may use different technical standards such as digital television (DTV) and high-definition television (HDTV). Television systems are also used for surveillance, industrial process control, and guiding of weapons, in places where direct observation is difficult or dangerous. Amateur television (HAM TV or ATV) is also used for experimentation, pleasure and public service events by amateur radio operators. HAM TV stations were on the air in many cities before commercial TV stations came on the air - see http://www.earlytelevision.org/1940_home_camera.html for more info.